The term “graphic design” has only been around since the 1920s but the art has been around forever. Graphic designing in digital marketing is the art of communicating brand equity, representation in the form of visual image. In digital marketing graphic designing can take the form of company logo, product brand identity or promotional content such as brochure.
A graphic design / image for digital marketing showcases the colors of the company, an image that can easily be associated with the business or your company or organization. Over time when people see your logo or product image illustration, they should easily associate it with your company / business, hence there is need for differentiation and specificity.
Differentiate Yourself - Stand Out
Your Logo is the central selling point for your graphics. It hosts your company identity, colors, image and speaks about nature of your business.
Corporate branding involves creating single-related identity on all the internal and external communication documents and tools such as flyers, company profile, letterheads etc.
Whether you are using a product catalogue, banners or flyers or a billboard to market your business, you need professional graphics to communicate a clear message.