Overview
A successful Google Ads campaign starts with a well-structured Business Profile, high-quality landing pages and relevant keywords. Following these best practices can help improve your ad performance and increase lead generation.
Best Practices
1. Focus on One Service
Create a separate campaign for each service.
For example:
- Air Conditioner Repairs
- Fridge Repairs
- Dishwasher Repairs
Avoid combining multiple services into one campaign.
2. Target One Location
Choose a specific city or area for each campaign rather than targeting an entire province or country.
This helps your ads reach more relevant customers.
3. Use a Dedicated Landing Page
Every campaign should direct visitors to a landing page that matches the service being advertised.
Relevant landing pages generally perform better than sending visitors to a generic home page.
4. Keep Your Business Information Updated
Make sure your:
- Phone number
- Email address
- Business hours
- Service areas
are always accurate.
5. Respond Quickly to Leads
Fast responses improve customer satisfaction and increase the chances of converting enquiries into paying customers.
Tips
- Run separate campaigns for different services.
- Keep your landing pages updated.
- Monitor your campaign performance regularly.
- Improve your content based on customer enquiries and feedback.